Friday, September 18, 2009

1Malaysia F1 Team

I don't know how to comment on this. A part of me support it, the other part are having some doubts.

RM1 billion a year. That means RM10 billion for ten years. Mannn...that's sure a lot of money.

This would be the biggest marketing strategy the government has ever had. At least to my knowledge.

On the positive side, this would be a golden opportunity to market Proton-Lotus collaboration and also Malaysia. Proton took over Lotus a long time ago. Since then, I don't see any big effort been taken to capitalize Lotus' big name in selling Proton. So by entering F1, this would be a big boost to Proton-Lotus collaboration image. The question is, will the world buy this gambit?

In terms of self motivating our own citizens, this is good. We would travel the world with some polished pride knowing that we could achieve the unthinkable. It's a big morale boost to all Malaysians. But what about the rest of the world? Will they recognize Proton? Will Proton be standing tall along BMW, Mercedes or even Honda and Toyota?

I don't know. I'm not a marketing guy nor an economist. This is just my 2 cent attempt on analyzing this issue.

But remember, that there were so many skeptics when we decided to produce our own car, the PLUS Highway and the Penang bridge. Now, we can never get enough of it. Hopefully this would turn into a good thing considering the huge amount of investment. Only time will tell. Stay positive guys!

Selamat Hari Raya!!!


Amy said...

Selamat Hari Raya Azrul!

Azrul said...

Amy > Selamat Hari Raya & Maaf Zahir Batin Amy!!